Is your message based on ‘product truth’?

I recently came across this letter and it got me thinking about the importance of basing your marketing &¬†communications strategy and messaging on the ‘product truth’. The letter was published last year on the Association of Independent Schools Admission Professionals website. It was written by Peter Gow, Executive Director of the Independent Curriculum Group and Read more about Is your message based on ‘product truth’?[…]

Every School Should Appoint a CEO – Chief Experience Officer

Now is the time for every school to appoint a Chief Experience Officer. The dynamics of the education sector are changing: budgets continue to shrink, parents have more choice (from the growing Academy programme to the Free Schools initiative); there is a relentless drive on raising standards; and as state schools work on new initiatives Read more about Every School Should Appoint a CEO – Chief Experience Officer[…]