video

The Greatest School Promotional Video Ever?

The BBC posted this video with the caption ‘Is this the greatest school promotional video ever?’ https://vimeo.com/184973702 There is no doubt that this is an engaging video, which presents the school in a fun way. It showcases the children and the breadth of what the school offers, while highlighting its passion and sense of community. Read more about The Greatest School Promotional Video Ever?[…]

Is your message based on ‘product truth’?

I recently came across this letter and it got me thinking about the importance of basing your marketing & communications strategy and messaging on the ‘product truth’. The letter was published last year on the Association of Independent Schools Admission Professionals website. It was written by Peter Gow, Executive Director of the Independent Curriculum Group and Read more about Is your message based on ‘product truth’?[…]

Every School Should Appoint a CEO – Chief Experience Officer

Now is the time for every school to appoint a Chief Experience Officer. The dynamics of the education sector are changing: budgets continue to shrink, parents have more choice (from the growing Academy programme to the Free Schools initiative); there is a relentless drive on raising standards; and as state schools work on new initiatives Read more about Every School Should Appoint a CEO – Chief Experience Officer[…]

What can Marketeers learn from Jeremy Corbyn?

The Marketing Partners is definitely apolitical but as I have watched, as many others have in recent weeks, meteoric rise by Jeremy Corbyn from rebellious activist, seemingly confined to the backbenches for eternity, to Leader of the Labour Party, I have had one question: How on earth did he do that? The distance he has Read more about What can Marketeers learn from Jeremy Corbyn?[…]