Is your message based on ‘product truth’?

I recently came across this letter and it got me thinking about the importance of basing your marketing &¬†communications strategy and messaging on the ‘product truth’. The letter was published last year on the Association of Independent Schools Admission Professionals website. It was written by Peter Gow, Executive Director of the Independent Curriculum Group and Read more about Is your message based on ‘product truth’?[…]